For the first time in history digital media such as email, video,searches,webinars etc. will outsell print media.
In short, digital media will garner $119.6 billion of advertisement revenue, against $111.5 billion for print even as the overall consumer ad spend will rise by 1.2%. according to Outsells' “Marketing and Ad Spending Study 2010.
Outsell's says digital media produces more qualified leads.
To read the rest of the story click here!
Thursday, March 11, 2010
Subscribe to:
Posts (Atom)
